Altogether Italian

The challenge
Having risen from challenger brand to major player, Crosta & Mollica needed a cohesive strategy and suite of creative assets to realise their aggressive growth plans. 

The solution
A full 360˚ brand programme, starting with qualitative research. New packaging design was followed by a nationwide OOH campaign supported by digital, kicking off an ‘Altogether Italian’ summer on the longest day of the year. And finally, the brand’s first TV ad that captured the magical qualities of Italy at the heart of Crosta & Mollica.