The mischief maker

The challenge
Create a brand for healthcare mavericks on a mission to fix mental health with natural, organically grown mushroom supplements and education. 

The solution
Shroomies was born to be a pirate for a generation. A big dose of playfulness and punk attitude were at the heart of our strategic and creative approach. A lo-fi style paired with an ‘in your face’ visual and verbal language captured the spirit. Character design allowed us to create a brand mascot to carry the brand’s attitude across all media.